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Why Service Design is the secret to great Customer Experiences

September 26, 2016 @ 6:30 pm - 8:30 pm

“The Philippine economy is made up mostly of services – yet hardly anyone is designing them. That’s an incredible growth opportunity for all kinds of business” – Kristin Low.

Everyone has their favorite customer service fail – whether it was the time you renewed your driving license, checked in online, queried a phone bill or tried to get help from your bank. It may have been incredibly frustrating, slow or unpleasant – leaving you feeling uncared for as a person and as a customer.

Service Design is a way of fixing these kinds of problems, creating meaningful customer experiences and designing innovative products and services.

Phil Smithson, Service Designer and Director at On-Off Group will lead a lively 2 hour discussion and workshop to explore why Service Design is important to Philippine businesses, using local and overseas case studies and examples.

Come along to find out:
– What Service Design means to the Philippines economy
– How Service Design can help grow your business
– How to build market leading products and services
– How to attract and retain more customers
– How to overcome the challenges and obstacles of adopting Service Design
– How Service Design is used to create competitive advantage

This event is invite-only but free to attend. To register, click the link:
or if you have any other questions, feel free to contact Phil directly at


September 26, 2016
6:30 pm - 8:30 pm
Event Category:


Upstairs @Commune
36 Polaris Street, Barangay Poblacion
Makati City, Philippines
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